With some movie trailers raking in over 100 million views on YouTube, there’s no doubt they have the power to break the internet.

Planet 7 have calculated and compared the estimated hype of movies by analysing their Reddit and YouTube hype vs their critical release to uncover the biggest hits and misses in the last five years.

Enter

HYPE VS RELEASE

Hype was calculated by analysing Reddit statistics and YouTube views, whilst Release score is based off of Metacritic. Explore the Difference score to see which movies we discovered were big hits and which ones were misses.

The most hyped movie trailer is Star Wars: The Force Awakens, with a whopping 107 million views on YouTube, as well as an overwhelming response on Reddit. But we can see it was a little over-hyped, ranking not-so-high release score compared to the pre-release buzz.

Rank

Title

Difference

1

Star Wars: The Force Awakens

HYPE SCORE

91

RELEASE SCORE

67

-24

2

Avengers: Infinity War

HYPE SCORE

87

RELEASE SCORE

87

0

3

Incredibles 2

HYPE SCORE

86

RELEASE SCORE

78

-8

4

Star Wars: The Last Jedi

HYPE SCORE

74

RELEASE SCORE

42

-32

5

Deadpool 2

HYPE SCORE

73

RELEASE SCORE

77

5

6

Pokémon Detective Pikachu

HYPE SCORE

71

RELEASE SCORE

75

5

7

IT

HYPE SCORE

70

RELEASE SCORE

78

9

8

TENET

HYPE SCORE

64

RELEASE SCORE

72

8

9

Sonic The Hedgehog

HYPE SCORE

61

RELEASE SCORE

82

21

10

Ready Player One

HYPE SCORE

61

RELEASE SCORE

73

13

11

Spider-Man: Far From Home

HYPE SCORE

60

RELEASE SCORE

75

15

12

Solo: A Star Wars Story

HYPE SCORE

59

RELEASE SCORE

61

2

13

The Lion King

HYPE SCORE

59

RELEASE SCORE

68

10

14

SHAZAM!

HYPE SCORE

58

RELEASE SCORE

76

19

15

John Wick: Chapter 3

HYPE SCORE

57

RELEASE SCORE

77

20

16

Avengers: Age of Ultron Trailer

HYPE SCORE

57

RELEASE SCORE

70

14

17

Thor: Ragnarok

HYPE SCORE

56

RELEASE SCORE

78

22

18

Suicide Squad

HYPE SCORE

56

RELEASE SCORE

60

4

19

Toy Story 4

HYPE SCORE

55

RELEASE SCORE

79

24

20

Star Wars Episode IX

HYPE SCORE

55

RELEASE SCORE

46

-9

21

Captain Marvel

HYPE SCORE

55

RELEASE SCORE

30

-25

22

Rogue One: A Star Wars Story

HYPE SCORE

55

RELEASE SCORE

76

22

23

Us

HYPE SCORE

55

RELEASE SCORE

64

10

24

Borat: Subsequent Moviefilm

HYPE SCORE

55

RELEASE SCORE

59

5

25

Spider-Man: Into the Spiderverse

HYPE SCORE

54

RELEASE SCORE

88

34

26

Logan

HYPE SCORE

54

RELEASE SCORE

84

30

27

Deadpool

HYPE SCORE

54

RELEASE SCORE

81

27

28

Glass

HYPE SCORE

54

RELEASE SCORE

66

12

29

Wonder Woman 1984

HYPE SCORE

54

RELEASE SCORE

36

-18

30

Dunkirk

HYPE SCORE

54

RELEASE SCORE

83

30

31

Star Wars: Rogue One

HYPE SCORE

54

RELEASE SCORE

76

23

32

John Wick Chapter 3

HYPE SCORE

53

RELEASE SCORE

77

24

33

Once Upon a Time in Hollywood

HYPE SCORE

53

RELEASE SCORE

75

22

34

El Camino: A Breaking Bad Movie

HYPE SCORE

53

RELEASE SCORE

74

21

35

Justice League

HYPE SCORE

53

RELEASE SCORE

63

10

36

Black Panther

HYPE SCORE

53

RELEASE SCORE

63

10

37

The Disaster Artist

HYPE SCORE

53

RELEASE SCORE

76

24

38

Spider-Man: Homecoming

HYPE SCORE

53

RELEASE SCORE

75

23

39

BLADE RUNNER 2049

HYPE SCORE

52

RELEASE SCORE

83

31

40

THE DARK TOWER

HYPE SCORE

52

RELEASE SCORE

45

-7

41

WON'T YOU BE MY NEIGHBOR

HYPE SCORE

52

RELEASE SCORE

85

34

42

The Devil All The Time

HYPE SCORE

52

RELEASE SCORE

79

28

43

The Lighthouse

HYPE SCORE

51

RELEASE SCORE

80

30

44

Bohemian Rhapsody

HYPE SCORE

51

RELEASE SCORE

77

27

ACTORS & DIRECTORS

When we examine the most-hyped actors, it is mostly products of the Marvel franchise that take the top spots. With a score of 67, the winner is Mark Ruffalo – famously known for his role as Hulk in the Avengers series.

The Russo Brothers take the crown as most-hyped directors, but coming in a close second is Brad Bird, most well-known for directing hit animations for Pixar such as The Incredibles and Ratatouille.

  • ACTORS
  • DIRECTORS
  • Rank

    Name

    Avg. Hype

  • 1

    Mark Ruffalo

    67

  • 2

    Josh Brolin

    66

  • 3

    Oscar Isaac

    65

  • 4

    Chris Evans

    65

  • 5

    Gwyneth Paltrow

    64

  • 6

    Benedict Cumberbatch

    63

  • 7

    Chris Hemsworth

    63

  • 8

    Samuel L. Jackson

    62

  • 9

    Scarlett Johansson

    62

  • 10

    Ryan Reynolds

    62

  • 11

    Tom Holland

    61

  • 12

    Robert Downey Jr.

    61

  • 13

    Bill Skarsgård

    61

  • 14

    Jon Favreau

    59

  • 15

    Matthew McConaughey

    54

  • 16

    Margot Robbie

    53

ACTORS

  • Rank

    Name

    Avg. Hype

  • 1

    Mark Ruffalo

    67

  • 2

    Josh Brolin

    66

  • 3

    Oscar Isaac

    65

  • 4

    Chris Evans

    65

  • 5

    Gwyneth Paltrow

    64

  • 6

    Benedict Cumberbatch

    63

  • 7

    Chris Hemsworth

    63

  • 8

    Samuel L. Jackson

    62

  • 9

    Scarlett Johansson

    62

  • 10

    Ryan Reynolds

    62

  • 11

    Tom Holland

    61

  • 12

    Robert Downey Jr.

    61

  • 13

    Bill Skarsgård

    61

  • 14

    Jon Favreau

    59

  • 15

    Matthew McConaughey

    54

  • 16

    Margot Robbie

    53

DIRECTORS

  • Rank

    Name

    Avg. Hype

  • 1

    Anthony Russo and Joe Russo

    87

  • 2

    Brad Bird

    86

  • 3

    Rian Johnson

    74

  • 4

    J.J. Abrams

    73

  • 5

    Jeremiah S Chechik

    65

  • 6

    Sam Taylor-Johnson

    64

  • 7

    David Leitch

    63

  • 8

    Colin Trevorrow

    63

  • 9

    Andres Muschietti

    62

  • 10

    Rob Letterman

    61

  • 11

    Matt Reeves

    61

  • 12

    Jeff Fowler

    61

  • 13

    Steven Spielberg

    61

  • 14

    Shane Black

    60

  • 15

    Roger Allers

    60

  • 16

    Rob Minkoff

    60

  • 17

    Joe Russo

    60

  • 18

    Jim Gillespie

    60

  • 19

    Anthony Russo

    60

  • 20

    Joss Whedon

    60